Each therapeutic area has its own market dynamics and poses different challenges. We set great emphasis on thinking out of the box to give you the competitive insight edge in your business area.

capitalizing on expertise, EXPERIENCE, and network

While our market research roots are in oncology, we have meanwhile built an extensive medical network, from GPs to specialists, from which we are able to recruit even with short notice.

When we analyze your data, we take into account your specific market context, apply our market experience, and provide you with actionable insights that you can translate into efficient marketing activities.
Please scroll down to learn more about our flagship market research product, our methodology and capabilities.

impulze ONKOBUS

Muticlient Online Panel Survey in Oncology since 2009
Long-standing personal contact with decision-making (hemato-)oncologists across Switzerland is the key to our unparalleled ONKOBUS data quality in oncology market research.

We personnally follow up with our panel on the data they submit  to us, to eliminate errors, and to ensure reliable results that match your health data provider's sales results.

Confidentiality guaranteed.

Our panel members enjoy utmost confidentiality with regards to their identity or center affiliation. This ensures the data we report is unbiased and as a participant, your independence from industry remains intact with nothing to declare.

Overcoming the "Röstigraben".

All impulze surveys for Switzerland are German-French bilingual.
Our panel includes senior oncologists only and represents the German and French speaking regions at 2 : 1.
And yes: if you call or e-mail us, we're happy to help you in either language.

Trusted by Industry Leaders.

In 2021, eight leading oncology firms represented by 15 different brands commissioned ONKOBUS data.
ONKOBUS proudly supports mature products at the end of the life cycle as well as future brands in pre-marketing stage with the same enthusiasm.

The impulze way of market research

Our approach to market research is Boutique from project definition to execution
  • One size never fits all: tailored project approach and questionnaire for every client
  • Recruiting HCP participants from our own established network of physicians in alignment with your CRM targeting
  • Personally following up with participants in case of data irregularities or unexpected outcome
  • Whenever possible, interviewing face to face at the participant's location in order to obtain a holistic impression
  • Conducting interviews in the original language spoken by physicians
  • Delivering results that match your product and local market context with realistic and actionnable recommendations
  • Value for Money thanks to our lean organizational structure and highly efficient working style
  • No call centers - no subcontracting agencies
Our research capabilities include:
  • Leveraging experience from flagship ONKOBUS to other therapeutic areas - Multiclient e-Surveys
  • Identification of key drivers for the use of a product – Treatment Patterns
  • Definition of the core target segment for a product new entry – Therapeutic Area Mapping
  • Evaluation of marketing strategies – Media Surveys and Message Recall
  • Product perception and positioning
  • Corporate perception and positioning
  • Proof of concept – Pilot studies
Our market research-based consulting capabilities include:
  • Expert advocacy engagement in support of the market entry and reimbursement of a new drug
  • Strategic reorientation of a specialty care physician association
  • Strategic planning and roll out of marketing activities of an international organization active in Switzerland
  • Evaluation of strategic alternatives and recommendations with regard to the market entry of a biosimilar in Switzerland

Competitive Intelligence

To learn about our capabilities in international CI, please visit:
EphMrA Agency Member