Expertise, experience & network

Capitalizing on expertise, experience, and network

While our market research roots are in oncology, we have meanwhile built an extensive medical network, from GPs to specialists, from which we are able to recruit even with short notice. When we analyze your data, we take into account your specific market context, apply our market experience, and provide you with actionable insights that you can translate into efficient marketing activities.

Please scroll on to learn more about our flagship market research product, our methodology, and our capabilities.

impulze ONKOBUS

Panel survey since 2009
German & French bilingual
12 oncology firms in 2025
Confidentiality guaranteed
The impulze way of market research

Boutique from project definition to execution

01

Access to Leading Senior Swiss HCPs

Recruiting HCP participants from our own established network of physicians, in alignment with your CRM targeting.

02

Personal follow-up

Personally following up with participants in case of data irregularities or unexpected outcome.

03

Face-to-face where possible

Whenever possible, interviewing face to face at the participant's location, in order to obtain a holistic impression.

04

Native-language interviews

Conducting interviews in the original language spoken by physicians. No call centers, no subcontracting agencies.

Research capabilities

From flagship ONKOBUS to tailored research across therapeutic areas

Our research capabilities include multiclient e-surveys leveraging experience from our flagship ONKOBUS, identification of key drivers for the use of a product through treatment pattern studies, definition of the core target segment for a new product entry through therapeutic area mapping, and evaluation of marketing strategies through media surveys and message recall — complemented by product and corporate perception, positioning studies, and pilot proof-of-concept work.

  • Multiclient e-Surveys — leveraging experience from flagship ONKOBUS to other therapeutic areas
  • Treatment Patterns — identification of key drivers for the use of a product
  • Media Surveys & Message Recall — evaluation of marketing strategies
OB

impulze ONKOBUS — a multiclient panel survey since 2009

Long-standing personal contact with decision-making (hemato-)oncologists across Switzerland is the key to our unparalleled ONKOBUS data quality in oncology market research. We personally follow up with our panel on the data they submit, to eliminate errors and ensure results that match your health data provider's sales figures.

Get in touch

Discuss your market research needs

Contact us for a non-binding conversation about your research project. To learn about our capabilities in international competitive intelligence, please visit www.impulze-ci.com.

Contact us