Access to Leading Senior Swiss HCPs
Recruiting HCP participants from our own established network of physicians, in alignment with your CRM targeting.
Delivering excellence in every phase of research — from problem definition through research design, to data collection, analysis and insights — is our pledge. Each therapeutic area has its own market dynamics and poses different challenges. We set great emphasis on thinking out of the box to give you the competitive insight edge in your business area.
While our market research roots are in oncology, we have meanwhile built an extensive medical network, from GPs to specialists, from which we are able to recruit even with short notice. When we analyze your data, we take into account your specific market context, apply our market experience, and provide you with actionable insights that you can translate into efficient marketing activities.
Please scroll on to learn more about our flagship market research product, our methodology, and our capabilities.
Recruiting HCP participants from our own established network of physicians, in alignment with your CRM targeting.
Personally following up with participants in case of data irregularities or unexpected outcome.
Whenever possible, interviewing face to face at the participant's location, in order to obtain a holistic impression.
Conducting interviews in the original language spoken by physicians. No call centers, no subcontracting agencies.
Our research capabilities include multiclient e-surveys leveraging experience from our flagship ONKOBUS, identification of key drivers for the use of a product through treatment pattern studies, definition of the core target segment for a new product entry through therapeutic area mapping, and evaluation of marketing strategies through media surveys and message recall — complemented by product and corporate perception, positioning studies, and pilot proof-of-concept work.
Long-standing personal contact with decision-making (hemato-)oncologists across Switzerland is the key to our unparalleled ONKOBUS data quality in oncology market research. We personally follow up with our panel on the data they submit, to eliminate errors and ensure results that match your health data provider's sales figures.
Contact us for a non-binding conversation about your research project. To learn about our capabilities in international competitive intelligence, please visit www.impulze-ci.com.
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